AntiSocials began as Rebecka's vision after she struggled to find meaningful, positive networking opportunities in her area. AntiSocials a professional and personal development social club created for those who feel out of place in traditional networking or social events. Whether you’re an extrovert, introvert, neurotypical, or neurodivergent, AntiSocials believes everyone has a tribe, and everyone possesses essential skills and gifts that can be leveraged in the workplace. Their mission is clear: to connect, equip, and empower women everywhere.

The brand had two main goals: to develop a strong presence that would attract members and to launch a campaign and website for their inaugural "Unleash" conference. AntiSocials embraces the idea that in today’s workplace, being yourself is the only way to truly stand out and grow, fostering success through authenticity rather than conformity.