Client: Tula - Veterinary Nutrition Services
Scope: Branding
Dr. Wolfe is a small animal veterinarian and certified food therapist for pets. She loves teaching pet parents how to improve their pet's nutrition for health and longevity. Over the past few years, Dr. Wolfe has experienced steady growth in her business, but she has been feeling like her brand was lacking personality. She came to us for a full rebrand, looking to elevate her brand identity to better reach her clients.
The challenge was to create a new brand that reflected her unique and playful personality, while at the same time feeling professional and portraying her as the veterinary expert that she is.
Meet Tula
Logo & Brandmark
Our concept for the logo was to play on the meaning of the name Tula (balance). We also tied in some more traditional animal imagery that would be found within the veterinary field.
While remaining approachable for individual clients as well as pet parents this logo now extends into a professional veterinary space for more corporate partnerships.
“From start to finish the entire process was seamless! In our initial consult [she] helped me to hone in on my messaging and focus for my brand… I couldn’t believe how precisely she was able to bring to life the vision I had for my company…It has made a huge difference to have a cohesive, professional look to my social media pages and website.”
MEET THE BRAND OWNER
Dr. Hillary Wolfe
“Nutrition & client education are my biggest passions. I love teaching pet parents how to improve their pet's nutrition for health and longevity. Nutrition is the foundation to your pet's health! But there is a LOT of information out there and it's not all correct (and could even cause your pet harm). This is why I created Tula - to provide accurate and reliable pet nutrition information, and to create customized meal plans for both dogs and cats.”
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