Emerson and Friends, a family-run business based in Clearwater, Florida, is known for crafting the softest bamboo family-matching pajamas. As they continue to expand, adding more wholesale releases, they sought to strengthen their direct-to-consumer (DTC) connections through engaging and personal digital content.

As part of their 2024 holiday campaign, we collaborated with their team to create festive, yet brand-aligned prelaunch campaigns, capturing the warmth and joy of the season while staying true to their unique identity.