We worked with Charlottesville photographer Lucy Jalin to rebrand her photography service. Lucy Jalin photography was planning to retarget its demographic to incorporate more newborn and young family content. She was looking for a brand refresh as a way to scale up her price point and elevate her client's brand experience.
We created a dreamy and delicate brand identity for this high-end newborn & motherhood photographer. We incorporated the script style of her previous logo while adding a luxury feel with more modern custom script lettering.
Learn more about Lucy Jalin and follow her Instagram.
Project Scope:
Brand Identity
Brand Collateral
Social Media Planning
Lucy Jalin Photography
MEET THE OWNER
Lucy Jalin
“Wallet? Phone? Camera? Check.” Those were the words that began my college application essay expressing my love for photography. From developing black and white images in the darkroom to capturing day-to-day happenings as photo manager of the high school yearbook, my camera became an extension of me. I wanted to document the moments of the people I cared about - whether mundane or significant - and create something beautiful.
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