Encouraging Commitment
Client: Couples for a Cause
Scope: Branding | Webdesign | Positioning
Kéra is a wedding and couples photographer serving couples all over Tennessee, Florida, and the southeastern United States.
She has a passion for nature, the environment, and her community. Kéra had a vision for an organization that encouraged couples to take a break from wedding planning and serve their community together. She came to us for a full brand and website with the goal to start building brand recognition and connecting with local nonprofits.
The challenge was to design a brand and website prior to the organization's launch that made it easy and enjoyable for couples to access serving opportunities, while still feeling educational and informed.
Brand Foundation
To kick off the project, we started by conducting market research and creating a survey for past and potential couples who would be participating in this program or who had an interest in volunteering.
With this information in hand, we outlined positioning, opportunities, and creative messaging through a Brand Strategy workshop. In this 1:1 session, we narrowed down their ideal clients and built out a brand archetype that spoke to their client’s needs and desires.
“Inspiring couples to break out of the routine, create memories, and deepen their relationship all while building a better future.”
Color Palette & Type
Couples for a Cause seeks to inspire couples to both seize the day and leave a lasting legacy. We chose bold colors that highlight the adventure attitude while remaining timeless.
For the type, we implemented a friendly human feeling san in a heavyweight. The bold lettering and wide spacing help the logotype to stand out both in digital marketing and in print designs.
Brandmark Ideation
MEET THE BRAND OWNER
Kéra Holzinger
“For a long time, I craved giving back, but giving money to an organization felt disconnected and impersonal. In this way, my couples can connect to their community and really be a part of it.
This program gives my couples a chance to break from wedding planning, to be intentional in their community!”
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